As a business owner, you know that your words matter. They have the power to engage, delight, and ultimately convert casual viewers into loyal clients. But who wields the power of the pen? Enter the professional copywriter, someone who combines the art of storytelling with the science of consumer psychology and SEO copywriting to enchant your audience. Here’s why your business needs the magic touch of a professional copywriter.

Writing and Reading Skills are a Spectrum

I’ve heard before, “I can write well. Why can’t I just handle my own business writing?” This is a common thought. Writing ability exists on a spectrum, and while most people can write well, not everyone can write effectively in a business context. What’s more, a Gallup study from 2020 indicates that 54% of Americans possess reading comprehension below a 6th-grade level. This doesn’t mean your audience can’t comprehend complex ideas, but it does emphasize the need for clear, accessible writing—a skill professional copywriters devote themselves to mastering. To learn more about making your website more accessible to everyone that visits, read our article on the importance of accessible web fonts.

Copywriters and Persuasion: The Art of Gentle Influence

A professional copywriter understands the intricacies of language, style, tone, and grammar, and utilizes this knowledge to craft compelling brand messaging in your unique voice. They’re not just writers—they’re persuaders. Their goal isn’t merely to inform, but to gently influence. They craft words that inspire action, whether it’s subscribing to a newsletter, buying a product, or reaching out for a consultation.

The Value of an Outside Perspective in Business Writing

An outside perspective is invaluable if you’re interested in sharing high-quality writing with your audience. If you’re writing copy all by yourself, you may struggle to see your products or services objectively, or know how to talk about them in a way your ideal client will resonate with. A professional copywriter, however, can distill your brand’s uniqueness into clear, compelling web copy. They can spot your best selling points and highlight them to your audience. Self-editing is challenging and time-consuming. A professional copywriter will streamline your writing process, saving you time and energy for other core business tasks.

SEO: Your Offering to The Algorithm Gods

In today’s digital world, SEO is a vital part of any content strategy. SEO, or Search Engine Optimization, is the technique used to improve your website’s visibility on search engines like Google. A strong SEO strategy helps your website rank higher in search results, increasing its visibility and thereby drawing more traffic. Essentially, it makes it easier for potential customers to find you online. This is why keeping up with changing algorithms and the latest best practices in SEO copywriting is so crucial.

How Copywriters Demystify SEO for Your Business

However, navigating the intricacies of SEO can be daunting. A professional copywriter stays up-to-date with the latest SEO recommendations and knows how to optimize your content for search engines. They strike the delicate balance of strategically incorporating keywords without compromising readability or the essence of your message. This skill ensures that your web copy serves its dual purpose—appealing to both your human audience and the search engine algorithm gods.

Beyond Grammar: The Role of Professionalism in Writing

Professionalism in writing is more than just correct grammar or polished prose. It’s about crafting a message that’s coherent, concise, and specially tailored to your audience. Professionalism requires a consistent, and well-spoken brand voice across all platforms. A professional copywriter embodies this standard, elevating your brand with high-quality copy is really difficult to accomplish by yourself.

The Struggles of Writing for Your Business and How a Copywriter Can Help

At the end of the day, writing about your own work is really hard (don’t ask us how long it took us to write our website copy. We’ll be a little embarrassed to answer. Just know it’s normal when it’s yours). If you’ve been putting off writing content or web copy, you’re not alone. Many business owners just like you are in the same boat. A professional copywriter can alleviate the stress of writer’s block or lack of confidence in your writing. They can dive into your industry, understand your audience, and craft copy that speaks directly to them.

Our Approach: A Highly Personal, Collaborative Process

What sets apart our copywriting and copy editing services is our highly personal approach. We believe that your business’s essence is contained in your words. We take the time to understand who you are, what you offer, and what you care about. Our mission is to translate this understanding into copy that resonates with your audience.

Client Involvement: A Writing Partnership

Hiring a professional copywriter doesn’t mean you’re excluded from the writing process. Quite the contrary! We believe that the best results come from a collaborative approach. Our process is a partnership where your ideas, insights, and even your roughest drafts are the starting point of our work together. As our client, you’re actively involved in shaping the narrative. It’s your expertise, your passion, and your unique understanding of your business that sets the foundation of our copywriting. What we bring is the polish, precision, and the talent for turning a rough stone brimming with potential into a very shiny diamond. It’s very much a team effort: We combine your insider knowledge with our writing expertise to create something truly special and effective.

The Role and Value of a Professional Copywriter

In conclusion, the role of a professional copywriter in a business extends far beyond just getting information online. They bring objectivity, SEO expertise, professionalism, and a unique perspective to your brand. Whether it’s communicating your brand message on social media, crafting an SEO-optimized blog post, or developing a compelling sales page, a professional copywriter can help you cut through the noise and connect with your audience in a truly meaningful way.

A Message from Us: We’re Here to Help You use Your Powerful Voice

At the end of the day, copywriting isn’t just about stringing words together—it’s about telling your story in a way that resonates with your audience and inspires action. By trusting this task to a professional copywriter, you ensure your business is portrayed in the best light, and that your copy serves as a powerful tool in your marketing arsenal.

We’re all just talking to each other. That’s all marketing is. We’d love to help you find and use your powerful voice. The world needs your message.

Ready to Take the Next Step?

If you’re ready to elevate your brand with professional copywriting, we’re here to help. If you’re ready to co-create compelling narratives that truly reflect the soul of your business, book a discovery call with us.

In Essence: Why You Should Invest In Professional Copywriting

Words matter, and strategic copywriting makes all the difference, especially at the professional level. The value of a professional copywriter lies in their ability to find and use the right words, at the right time, for the right audience. They help your business communicate effectively, professionally, and authentically—and we believe that’s an investment worth making.

If you’ve been hesitant to hire a professional copywriter, consider the many benefits we’ve outlined here. Your brand deserves a strong, clear voice in the world. And remember: it’s not just about creating and posting content for the sake of it. It’s about sharing a message that works for you, powerfully connecting your audience with the core of your brand, and sharing your unique vision with the world.

The post Why Your Business Needs the Magic of a Professional Copywriter appeared first on Considerate Support Strategy Studio.

Your ideal clients are already looking for you. They just need to be able to recognize you when they find you. Great marketing shares who you already are, so that you ideal clients know that you’re who they’ve been searching for.

This is the beauty of authentic marketing. When you share the core of who you are and what you offer in your client-facing material, great potential clients can actually see you. Those that need you will be able to recognize you.

When you pretend to be someone you’re not, projecting a good-looking image that you think will be liked, you will inevitably fail to fulfill the expectations of the clients you attract. Do you expect happy results on either side of a collaboration built on a lie?

This includes lowering the cost of your work to convince clients to hire you. When you accept work that isn’t an equal exchange for your time and energy, nobody wins. You either cut corners to make up the difference, or end up giving away much more than you receive. The first situation sets your client up to feel taken advantage of, and the second sets you up the feel the same. Either way, you cannot offer your best work.

Clients that needed convincing need to work with someone else. There is someone else out there that is a better fit to support them. You do everyone a disservice avoiding this reality.

How To Actually Help.

If you’re in a conversation with a potential client and you find yourself trying to persuade them to work with you, STOP! As soon as you recognize it, take a step back, breathe, and get back to center. At the end of the day, it’s your client’s right to determine for themselves if they want to hire you. It’s not your responsibility, nor is it appropriate for you to decide for them.

The reaching you’re doing doesn’t feel good to be on the receiving end of. It reveals your desperation and lack of confidence. It’s manipulation that fulfills your own needs. You think that if you don’t get this client, you won’t be okay. And that’s not true.

The reason I’m sharing this so plainly is because I know that helping others is deeply important to you. You’re a genuinely loving person with skills that you know are supportive to many. You may even be as passionate about accessibility as I am.

I’m here to tell you that if you see yourself in what I’ve shared, you are out of alignment with what caring and supporting actually looks like. This is tricky to identify because lowering your rates or working with clients that aren’t a good fit for you is easily mistaken for kindness or humility.

Here’s The Alternative.

Be honest about who you are and what it costs to live a life in which you offer your best work.

There are a ton of ways to increase accessibility to your work that don’t lead to bad-fit projects and lowballed quotes. Affordable or free teaching in courses, on social media, or in newsletters is highly accessible. If you want a mission field, start there.

The world needs your growth and success. That’s how you can change the world; by directing the capital you earn toward people and causes that matter to you.

When you work with clients that are more than happy to pay top dollar for your work, you’re able to do the same, and you become a model for how business can nourish its contributors and the causes those contributors care about.

Stop hiding, beautiful one! And let go of your shame. Your offering, your pricing, and your vision are wonderful and deserve support. There are tens of thousands of people looking for exactly what you have to share and how you share it. Claim it. Great marketing shares exactly who you are, as you are. Share from that place. Watch how your life transforms.

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Readability

The fonts used on your site need to be readable for a number of important reasons.

Delicate, curly, and/or teeny tiny words on a website can quickly lose the interest and patience of site visitors.

Paragraph, header, and sub-header fonts should be simple and easy to read. Headings are often large enough to assist readability: Some flourish in your heading font is typically okay and offers an opportunity to creatively express yourself in your website branding.

Before you settle on a font for your website, try the squint test. If you squint, does your site content remain readable?

Accessibility

Website fonts are an accessibility issue. Difficult-to-read fonts are not accessible to individuals with vision impairment or reading disability and therefore violate US ADA laws. Click here to read a great article about general website accessibility from SiteImprove.

Generally, it’s a good idea to prioritize fonts that are commonly used. They are commonly used for a reason!

If you didn’t know the importance of prioritizing accessibility on your site until now, this is the time to do something about it.

Our team provides accessibility evaluations informed by the wisdom and lived experience of disabled people. Reach us using our contact form to book a discovery call.

In summary, practice inclusion. Find fonts that suit the design of your site and make your site content more accessible. Ensure that your website is a place that everyone can access.

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